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gRig (the Guild for Reality Integrators and Generators) is a guild gathered around a mutual purpose; to mix realities, as well as bring new realities into existence. The Guild’s members are committed to the research and creation of meaningful situations in hybrid (or mixed) reality, where digital media and physical materials, objects and spaces are increasingly intertwined.
Most reality generation and integration tends to happen on the edges of knowledge-fields, where different perspectives and approaches can be synthesized into hybrid forms of creative expression. It is on these fuzzy edges that experimental technology and contemporary culture truly amplify each other’s potentials. We have found these edges to be the most fertile ground for innovative social and cultural advances, in which the knowledge of gRIG can be best called into service.
In a not so distant future, digital technologies will become seamlessly woven into the fabric of daily life. Technologies able to adapt to different situations, be aware of each other and can even be considered companions. Technologies that are inspired by nature and more in harmony with the environment. Already today, we can see unprecedented forms of communication, presence and expression emerging on the edges between physical and digital, biological and technological worlds.
The technologies for mixing realities are becoming increasingly accessible and available. The people of today have the ability to steer their future deployment, towards green, fair and inspired realities.